Digital Music News Reports:
“The industry gave up its fight against MP3s, thanks to its universality and ease-of-use. But are consumers ready for a more sophisticated format?
Apple has its unprotected AAC, a superior format. But what about something that offers interactivity, greater multimedia, and content updates? In Paris, MXP4 is pushing itself as an evolutionary next step, and drawing backers into the effort. Over the weekend, the company pointed Digital Music News to a $2.5 million round led by Sofinnova Partners and Ventech. Additionally, former Vivendi Mobile Entertainment executive Albin Serviant is jumping in as CEO, and Albin Serviant and JJ Cecillon are joining the board.” Continue Reading at DMN