WSJ // Napster Lives On, Focuses on Streaming

WSJ // Napster Lives On, Focuses on Streaming

Written by Marisa Taylor for Wall Street Journal
“How many times can one company reconfigure itself? Napster, the storied file-sharing site that was shut down in 2001, relaunched in 2003 as an online music store and bought by Best Buy in 2008, might hold the record.

Now the service is reinventing itself again. It said Monday that it will relaunch its music-streaming service and offer it for $5 a month. It will allow customers to download five DRM-free MP3s as part of their subscription and will give them unlimited streaming access to the entire Napster music library of more than 7 million songs.

Napster previously offered unlimited streaming access for at least $12.95 a month, with downloads priced at 69 cents to $1.29 per song.

“We think it’s a great way to introduce on-demand streaming to hopefully a much larger audience, to see if we can now catalyze this business model and grow into the mass market,” said Napster CEO Chris Gorog. “It puts us in a position to say, without qualification, that it is simply the best value out there in digital music.” Continue reading @ WSJ.com