
[Via – Bob Lefsetz – Lefsetz Letter, November 9th]
Are you catching the Britney brouhaha Down Under? Turns out she MIMES!
She’s got to. In order to deliver on the audience’s expectations. She’s got to be the Britney from TV. Perfect in every way. Dazzling them with her dance moves. And it’s almost impossible to dance like that and sing. Have you ever talked to one of those fucks who calls you when he’s on the treadmill? You wonder if they’re going to have a heart attack during the conversation!
But what does the audience expect? A show, a tightly choreographed presentation, something you watch and ooh and ahh to? Or a musical performance, that penetrates your body and mind?
Last time I checked, I didn’t see Widespread Panic on TV. Look at MediaBase, they’re not in the Top Forty either. By nineties standards, they don’t exist. But it’s 2010.
In the MTV-era, you had to look good. Your video had to be visually interesting. To the point where in the nineties, they wouldn’t trust so-called “artists” with creative issues, too much money was at stake. Write with the usual suspects, the pros, to create something we know we can sell. And we’ll employ one of the usual suspect directors to create a sleek clip. Hell, if we don’t get it right, we’ll scrap it and redo it! You only get one chance to make an impression. If it’s not exactly right, you’re toast. Kind of like the new album by Mariah Carey and the pushed-back opus by Alicia Keys. The initial singles stiffed, and the labels wanted to whip up a frenzy in order to sell a hundred thousand albums right away! Thus, the release delay. If you’re phenomenally lucky, you can ultimately sell a million. Still, you might mean nothing on the road. Is this a game you want to play?
Sure, there are old warhorses like Ms. Carey, but most of the acts are brand new. Thrown up against the wall and then discarded. They all have one thing in common. They want to be FAMOUS! They’re no different than the idiots on reality TV. They want to appear on TMZ and Perez. Then they’ll think they’ve made it. But that making it is very different from the old paradigm.
