New York Times // Streaming Will Save The Music Industry

New York Times // Streaming Will Save The Music Industry

[Article Via New York Times]
“Like many teenagers, Josh Wilson, the 13-year-old son of the New York venture capitalist Fred Wilson, has on occasion visited the Internet’s peer-to-peer file-sharing services to download music and television shows.

Daniel Ek of Spotify, a popular ad-supported music streaming service based in Sweden. It is planning to enter the American market.

But recently, as Mr. Wilson recounted last week on his popular blog, A VC, Josh has started streaming television shows from Netflix under the family’s $24-a-month subscription plan and listening to licensed, ad-supported music videos from YouTube on his iPhone. Asked by his father why he was not using file-sharing services like BitTorrent to download shows like “Friday Night Lights,” Josh replied, “BitTorrent takes too long.”

The answer neatly encapsulates the remaining hope of beleaguered media executives everywhere, especially those in the rapidly deteriorating music business. After a decade of rampant digital piracy that has helped to gut album sales, a raft of new streaming music sites is making the experience of legally finding and listening to music just as seductive as downloading it free.” Continue reading article at New York Times Online.

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